New Yellow Pages, NewYP.com, is a continuously evolving implementation of a Multi Channel publishing framework for Structured Multimedia Content.

New Yellow Pages is based and derived from the classical Yellow Pages paradigm, aligned and enhanced with current technological trends, focused in offering

• to the user of the service it a new, personalized and value added experience and
• to the service provider a flexible and affective method of of presenting its value proposal to the user

New Yellow Pages, it's based in YPML ( A new XML dialect), that can be used for the Old / New Media Yellow Pages Business. Comprises both back-office services and products for all the stakeholders of the Yellow Pages Industry. It emphasizes in broking the old cost paradigms of:

• Physical Media (Paper),
• Printing and
• Fixes (Yearly) Distribution,

that limited the economically feasible features that could be offered in a book product based model. Instead, New Yellow Pages focus in exploiting the strengths of the Industry:

• Continuous Direct Customer Contact,
• Comprehensive, Structured and Faceted view of the society by Economic Sectors, Geographic, Demographics, etc. trough a time proven developed taxonomy
• Knowledge of Specific Customer needs;

Combining those basic Industry strengths with the benefits brought by the new

• internet
• web,
• knowledge,
• communication,
• information and
• emerging technologies,

will allow to develop and extend the seminal product and adapt it to the constantly evolving media environment, putting it in a path of continual evolution and innovation.

New Yellow Pages architecture allows it to be multilingual, multimedia (Web classic, Web2.0, Semantic Web, Rich Media, mobile, e-Paper and even paper printed!) without losing its personal character...